Client Charter

Fiduciary duty: aligning values with financial returns

Investing serves as a powerful tool to achieve essential life goals—building financial security, enjoying a fulfilling retirement, or leaving a meaningful legacy for future generations. For some investors, it also provides an opportunity to align their portfolios with their values, contributing to positive environmental and social impact alongside financial returns.

Our commitment to clients’ financial goals

Our primary mission as financial advisers is fiduciary duty. This means putting our clients’ financial well-being first, by providing investment strategies designed to achieve strong returns within an agreed level of risk.

For us, fiduciary duty is about making responsible investment choices that align with clients’ values without compromising their long-term financial objectives.

Why fiduciary duty matters in impact investing

Ethical portfolios often exclude certain sectors or focus on niche themes. These approaches can offer unique benefits by aligning investments with ethical values, but they also come with considerations that require careful analysis:

A smaller investable universe: excluding certain sectors—like fossil fuels or controversial weapons—limits the range of potential investments;

Reduced diversification: with fewer options, it becomes harder to spread risk across different industries, regions, and asset classes;

Trade-offs in returns: avoiding specific sectors can mean missing out on financial opportunities, particularly in areas that are performing well.

Our role as advisers is to ensure clients have access to clear, evidence-based guidance that allows them to make informed decisions. Whether prioritizing ethical considerations or traditional diversification, our focus remains on delivering a strategy that reflects their priorities.

An approach tailored to each client

Adopting an evidence-based approach, we help investors balance their financial and impact ambitions. This means:

Understanding investors’ goals: collaborating with clients to identify their unique financial objectives, values and risk tolerance;

Providing transparent insights: offering clear, unbiased advice on the potential benefits and risks of each approach, whether broad-based or highly thematic;

Adapting to preferences: developing portfolios that honour individual preferences while staying aligned with long-term financial goals.

By combining ethical integrity with sound financial principles, clients can access investment strategies that not only reflect their personal values but also optimize financial performance.

A COLLECTIVE CALL FOR CHANGE

Our accreditations and memberships

RISK WARNING
As always with investments, your capital is at risk. The value of your investment can go down as well as up, and you may get back less than you invest. This information should not be regarded as financial advice.