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Customer success stories, reviews and testimonials

Your pensions and savings are so much more than simply a fund for your future. Across the world, they create stories of change – from building communities to regenerating ecosystems. Begin your sustainable investment journey today.

Our pensions can help people and planet

Path Financial takes ethical investment seriously. My pension is invested not just to avoid harm but also to do good. It is backing sectors and companies that are actively working to improve the health and well-being of both people and planet. And it is doing that while also generating excellent returns. I’ve been with Path Financial for about three years now. I trust the advice I receive, which is always clearly and carefully explained. I feel reassured that my funds are looked after by people who share my values.

Izzy Birch
10 March 2026

I really appreciated the advice I received from Path Financial over the years. In particular, I was impressed that you and the team put my interests first by transferring me to the an enhanced annuity. I’m delighted to report that my health is getting back on track and the annuity is helping me take the time I need for for that recovery, rather than having to throw myself back into the workplace.

On a personal note, thank you for your kindness and compassion throughout the process.

Anonymous
25 November 2025
Review of Path Financial

Great offer with action on climate change at its heart.

Tommy, my IFA provides a great service

Stephen Jones
28 August 2025

Extremely helpful and clear advice

Extremely helpful and clear advice aligning exactly with my goals and morals. Tommy was extremely helpful and refreshingly kind and understanding in stark contrast to the bolshy attitude of many other people in finance. I highly recommend The Path.

Martin
20 August 2025

Extremely helpful and clear advice

Extremely helpful and clear advice aligning exactly with my goals and morals. Tommy was extremely helpful and refreshingly kind and understanding in stark contrast to the bolshy attitude of many other people in finance. I highly recommend The Path.

Martin
20 August 2025

Switching investments to Path

We reached a point where we wanted to ensure that our pension and investments for retirement were invested ethically and not in any ways that harmed the planet. Having discovered Path we were introduced to Tommy Hobson, who expertly guided us through the process of seeing where our current investments were and how we could move them to ethical funds without diminishing our returns. The advice was friendly, clear, and comprehensive at all times. We would recommend Tommy and Path to anyone seeking to invest in an ethical way.

John Farrar
10 August 2025

Really clear, honest and patient IFAs, with a great range of ethical products

I’ve been dissatisfied for some years with my private pension provider. It’s very important to me to use my one reasonably-sized pot of money for environmental & social good – or at the very least, to cause minimal harm but every time I asked questions about this, I was fobbed off with non-answers that merely demonstrated the depth of the ignorance of my IFA and pension provider.

I found Path Financial through Ethical Consumer and they have been superb throughout. Everything has been clearly and patiently explained and the written materials I have been sent were really clear and readable: I say that as someone whose eyes tend to glaze over when confronted by pension reports but the ones I get from Path are really informative.

When my Path adviser showed me the analysis they had undertaken of my former pension, it was clear why I never got a straight answer – investments in fossil fuels, armaments and all sorts of other horrors.

With the Path, I am confident my fund is working for a livable future for me, my kids and grandkids and, even through tricky financial periods, it has held its own well. And, although the short-term returns of impact investing may not always match those of investing in death & destruction, I have been pleased with the ongoing value of my fund and reassured that, as fossil fuels increasingly become stranded assets, I won’t be stranded in dead funds.

Simon
8 April 2024

My investments are contributing to the earth and society as well as benefiting me

I’ve been with Path Financial for a year now and I’m so pleased I made that decision. I feel my investments are now made in line with my values and are working as a contribution to the earth and society and doing the least harm possible, as well as benefiting me and my plans for my future and my families future. That is a feeling of great value to me. Also the service is clear and straightforward, efficient and personal which I appreciate. Thank you Path!

Helen Wells
7 June 2024

Super clear and efficient advice from James

It is such a relief to have consolidated my pensions into one portfolio that is ethical and sustainable. I would highly recommend Path to anyone.

Marie Hounslow
15 May 2024

Great, supportive experience

I had an initial consultation with Rowan Harding from Path Financial regarding pension sharing. Rowan was absolutely great, she gave me a lot of time and support, with excellent advice on how to avoid the pitfalls. Rowan is particularly supportive of women’s finances, something that’s often very hard to find so all credit to Rowan. Very highly recommended.

Forestcat
10 May 2024

Luke helped me realise my pension was invested in places I did not agree with ethically.

The breakdown of the pensions and how they could be diverted to better serving funds was really helpful. I found him very easy to engage with and he listened well to my ethics and risk appetite.

Tom
06 July 2023

Pensions for a Sustainable Future

Yes! I was finally able to find a pensions company that could give me advise on the financial, ethical and environmental performance of my existing pensions! For me this is the holy grail of pensions advise, and they were able to provide me with the information that I have spent much of the last 2 decades trying to establish multiple pensions providers. In terms of Sustainable Development, the pensions industry as a whole is largely broken. The Path is forging the way for the rest of the industry to follow.

Ken Moon
1 July 2022

I feel confident in my investments made via Path, from a personal finance but also wide social and environmental viewpoint.

Jack Clancy has been a great advisor, he has understood my situation, aims and level of understanding and adapted his consultantations and advice to it. I feel confident in the team. Thank you.

Sarahmac
3 November 2022

We really appreciate the work Luke has put in to providing a clear pathway for us to invest our money into a green, ethical pension.

Luke guided us through the financial process with patience, knowledge and clarity. When we had questions Luke was quick to respond. We both feel happy that Path has enabled us to start a pension that aligns with our values and is making a positive impact on climate change.

Helen
10 January 2023

Informative, encouraging and positive service

I had a brilliant experience with The Path. I was taken step-by-step through my finances over several months, and Luke explained my options in a clear, encouraging non-patronising way. I have an excellent plan thanks to them, and I feel much more confident and informed as to make financial choices based on positive impact. It is quite scary how much our money (i.e. pension) is tied up with harmful industries without our knowing, and so now I’m able to make changes to how my money is invested, in a way which will also have a positive return for myself.

Rosie BT
9 June 2023

Excellent and helpful advice

We have had some really helpful meetings with Luke Sword. His suggestions have helped clarify our direction forwards financially and my husband and I both felt very comfortable in our discussions with him. We will definitely reach out again in the future when we need more help.

Rosalie Segal
24 July 2023

Honest, approachable, transparent financial advice

I have had a few meetings with Rowan at The Path. I have felt like a load has been taken off my shoulders. This company should win awards (if they haven’t already). The amount of work they put into each and every person they work with is incredible. You pay them out of your assets so no horrible invoices arrive (and it’s in their interest to make your assets grow!) I realise my pension (like most pensions) has been invested unethically up until now and that it really doesn’t have to be this way. Ethical investment is the future. Fixing where you invest is said to be better for the planet than 25 electric cars! On a more personal note I have found Rowan to be just excellent. She’s warm, approachable, informative and honest and I trust her implicitly. Highly recommended switching to Path, if you haven’t already. It’s a no brainer.

Freebs
21 November 2023

Luke was a pleasure to work with – honest, reliable and completely transparent about how everything worked.

He never spoke down to me and had his heart in the right place. If you’re looking for purpose driven investments with someone you can trust – look no further.

Becky Palmstrom
14 August 2022

Genuine, credible, friendly, responsive

Luke has been friendly and responsive throughout our discussions. He’s provided excellent information about what The Path offer and has been willing and able to answer all my questions, however basic. I’ve found him to be credible and genuine and is someone I’d be very happy to work with.

PJ
23 November 2022

Rowan has been wonderful

I was always bit frightened about the subject of pensions! All I really knew was that I wanted my money to be invested ethically and to have a positive impact. I felt so relieved and utterly at home when I discovered Path Financial. Rowan has been wonderful; from the very first phone call, I felt totally comfortable with her and confident of her expertise. I trust her totally. She explained everything really clearly and has been very patient with me. She has kept in touch with me throughout the whole process, with regular (hugely enjoyable!) Zoom meetings and always follows up with a written summary of everything. I would highly recommend Rowan Harding and The Path Financial.

Cordelia Newsome
18 December 2022

More than just an ethical pension

I came to Path simply looking to switch to an ethical pension but I got much more. The service was far more personalised and tailored than I expected; Luke clearly and patiently guided and talked me through the process, his recommendations, my current investments and how Path invest. It’s too early to see results on investments but at least I know they are doing good 🙂

Luke Clark
30 August 2022

Luke Sword from Path Financial has been incredibly supportive and patient with me over the year it’s taken me to change where my investments are.

Not once did I full pushed into a decision and I felt listened to with regards to how I wanted to invest, particularly how risky (not very much for me) and ethically where I wanted my money to be. I have recommended them and Luke to friends

Catherine Roberts
26 October 2022

More than just ethical investors

Ethical investment for me is not just where the investments are made, but how they are made too. With the death of my wife earlier this year, the whole Path team have been not just highly professional, but supportive and kind in their approach. There have been instances where they could have taken the easiest route for themselves, but have worked tireless to ensure the best outcomes for us a family. I trust them implicitly and know that my 18 year old daughters will be using The Path for the rest of their lives too.

Gordon Barker
7 October 2022

A good path

The Path were a really good choice. Jack Clancy is a great advisor, always there to help us make the complicated decisions. He’s patient, thoughtful, and gently guides us to understanding what matters to us most, so that we can feel secure in our choices.

Paddy L
11 October 2022

I was looking to invest my pension in greener options and move away from fossil fuels and tobacco type investments…

I was looking to invest my pension in greener options that moved away from fossil fuel and other such investments. An initial meeting as well as catch up meetings, where needed with Luke, really helped at each step. I understood the process and what would happen, as everything was explained in a clear manner. Luke was transparent about how the The Path operate and costs of their service. I was given a simple and comprehensive summary of what they could offer based on my results compared to my previous pension provider. The process of moving my pension felt to me straight forward and I felt secure during the process of reading and transferring documents. Extremely happy with the service so far. I am now much more content and relieved knowing I am now investing in things I can be proud of.

Paula D
2 December 2022

When idealism turns into pragmatism

Maybe I would have liked to get a better idea of the different roles of the different organisations involved, beyond Path, as this was and still is all quite new to me and I had to let go of a number of assumptions and hopes and replace it with some pragmatism and acceptance of a rather rigid reality of the investment world. But Luke Sword has been very supportive and patient, while I was trying to get my head around the different modalities and constructions.

Stijn A
7 October 2022

Confidence-inspiring ethical choice

Luke has been really insightful and helpful throughout the process and I feel like I’m in a safe pair of hands, knowing my pension is only invested in areas I’m comfortable with. The way the process is set up means I could be really clear on my preferences and he could advise me on what options would align best with those, and from a risk point of view helped me consider where I might want to be a bit more or less open. He was able to answer all my questions along the way, and wasn’t too pushy but gently nudged when I’d forgotten to fill in a form so kept the process on track.

Gill
26 May 2022

Great personal service

Luke was assigned to me as my fund manager & we had several lengthy conversations to really establish what I wanted & which industries I wanted my pension to support or more importantly which ones I did not. Now after his diligence & patience, I have the peace of mind that my money is only supporting ethical companies & not ones against my personal moral compass. Thank you.

Kev
11 November 2022

Path is fantastic (and so is Luke!)

I can only say positive things about Luke. I have been disorganized with my emails while he has been supportive and insightful. I am very happy I have gone with Path and look forward to a long working relationship.

Alexander Martin
1 October 2022

Really helpful and great to work with

Luke was really great in helping me move my pension over to The Path’s portfolio. Super helpful in responding to all my queries and explaining things clearly. I’ve experienced a bit of pushiness from other IFAs but this is absolutely not the case with The Path.

Jo
11 August 2022

Pension review with Luke Sword

Luke carried out an initial review of my existing pension, helping me understand how invests were managed, and how further funds could be invested. I found Luke to be really easy to talk to, friendly, yet professional, and considerate of individual needs and circumstances. Thank you for your help!

Andy
13 June 2023

It was easy

It was easy, informative and a pleasure working with Path Financial to transfer my pension into businesses I believe in. This not only comes with higher returns but with a human at the end of the phone, as opposed to an anonymous contact in a big machine. Options were clearly laid and the handover process was simple.

Deborah
10 August 2022

Thanks Jordan!

Path Financial are clearly driven by strong ethical values not just with their approach to finances, but also to their customers. I approached them looking for financial advice and was told that my specific circumstances probably don’t require it. Rather than making a quick buck and selling me a service I didn’t need, the Paraplanner I spoke to, Jordan Wright provided me with some useful general information and told me why their services weren’t in my best interests at this time. Any company that puts its (potential) customers before profit gets 5 stars in my book!

Fred
6 January 2023

Put my mind at ease

I was a bit apprehensive about talking to a financial adviser but I wanted to know that my money was doing some good. Luke was very reassuring and explained everything to me in great detail, always being very attentive to my questions and concerns. I feel confident now that my investments are in the right place.

T Bradford
28 September 2022

Friendly and knowledgeable advice from a professional company

I contacted Path Financial as I had a lump sum that I wanted to invest, but felt uncomfortable with the conventional options of investing in housing or murky pension funds with money in the oil and gas industry. Luke was very open and responsive during my initial enquiry and good at explaining things in an easy to grasp way. The company was extremely professional at all points during setting up my investments and I felt safe that my money was in good hands. It has only been two months since I joined so I can’t speak to how useful the ongoing support will be, but so far I’ve been very satisfied.

Hugo
10 August 2022

Luke is fantastic

Luke is fantastic: responsive, patient and diligent. We haven’t used Financial advisers before and did a lot of research before deciding to use The Path. We’re so glad we did as our experience has been 100% positive so far.

Alice Burgess
29 November 2022

It was a ‘no-brainer’ for us to follow Path and change our lives.

Throughout our whole relationship with Path, over the last two years, we’ve had just the one point of contact, who is always able to clearly answer our questions and explain financial complexity in a way we can understand. Our first free consultation with Jack Clancy was very encouraging. He provided a good in-depth review of how things stood for us, which offered some very pleasant and unexpected surprises. There was no sales pressure, or hollow gimmicks. We were in a better position than we had appreciated. Thereafter, through Path’s careful financial planning and a little budgeting on our part, we were able to retire much sooner than we had anticipated. We were able to radically change our lifestyle, involving a house move, to one that aligned with our aspirations. Jack clearly has a passion for his role. We have visibility of our finances whenever we want and any questions we have are quickly answered. The added value to Path’s high level of financial expertise is that it’s now such a pleasure and relief to know that our investments are contributing towards a more hopeful global future, in sustainable, ethical and positive ventures.

Anna Ballard
11 January 2023

I trust that Luke Sword will be always available to offer knowledgeable support.

I had been with my previous financial adviser for quite a long time. However, for a number of years I wanted to move my investments to ethical platforms. I started doing quite a lot of research around; and although my previous adviser offered a few ethical options, they didn’t have the expertise on this field and the options were limited. I also felt that they were not really believers of ethical investments. When I asked specifically to not make any investments in companies that support animal experimentation, they only offered one high risk option. However, I had already been talking to Luke Sword from The Path, who was very professional and knowledgeable regarding ethical investments along the way. Options don’t seem to be limited to one company, and they don’t have to be of high risk. Luke was very supportive and answered all my questions thoroughly. Meetings were done over Zoom and I didn’t feel that I was pushed to make a decision. I felt that Luke’s knowledge and helpful advice would have enough weight for me to make the final jump over to The Path. I can’t comment on how the performance will be in the future as it’s too soon to say. However, I have the confidence that Luke will be always available to offer knowledgeable support.

Liliana Martinez Steiner
01 November 2022

Friendly, reassuring and professional

Our experience with Luke was friendly, reassuring and very professional. We had a number of specific concerns that we managed to receive advice about, and Luke was very good at explaining things clearly and concisely. Would definitely recommend.

Joe Tunmer
3 October 2022

What a great service!

On first contacting the Path I was struck by how responsive and personable it felt. This continued to be the case, along with a thorough exploration of where my previous pension funds were invested, an excellent report with lots of graphics, and fast and efficient transfer to a new platform for ethical and green investments. A really satisfying and interesting experience all round so far and I look forward to further guidance especially when I retire. I’m happy with the fees as not only is it a great service but it is also a good cause in itself.

Emmie
17 July 2022

Luke’s approach to my financial situation was very helpful and his patience and wealth of knowledge was flawless.

Thanks Luke!

Phillipa
21 August 2022

Rowan listened carefully to my personal circumstances in a very respectful, sensitive way.

She then suggested several options that met my needs and that of a vulnerable family member. I highly recommend her.

Jane Munro
9 January 2023

Highly recommended

Consummate professionals – a perfect blend of purpose and performance. Lovely people, particularly Rowan who really went above and beyond to sort out my financial mess despite me being really busy!

Charlie
23 March 2022

Green investing and cash flow planning

I approached Path to explore further ethical, and environmentally orientated ways of investing, and to validate that my existing investment plans, and future cash flow plans were sound. It made a refreshing change to talk to Luke, who from my personal perspective, was a rare individual who completely understood the nature of green investing, and was someone I felt I could really engage with as someone who cares passionately about the climate, and the environmental crisis we all face. Luke was able to explain clearly the services offered by Path, and their different approaches to green investing. Luke was also able to perform detailed cash flow modelling to support future financial planning, and decision making. It was clear from Luke’s research, the modelling, and from our high-quality, and constructive discussions that my personal strategy was sound, and was the right fit for me. Luke fully acknowledge this, and did not try to direct me down any alternative paths.

Russell
15 September 2022

A great approach

The Path has a great approach – Luke took the time to listen and recommend appropriate advice for my financial position and my values. Also gave me time to think about the well-considered proposal with no pressure, offering plenty of information and always available on request.

Rachel
12 July 2022

The whole Path service has been very good

The whole Path service has been very personable and professional. Luke has been a very helpful guide within this process. I’m not really comfortable in recommending financial help/support/services but my personal experience has been very positive.

Fraser Mills
6 August 2022

Had a great experience working with Luke who is clearly passionate about both the planet and investments – a rare combination!

F Spoerry
26 January 2022

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RISK WARNING
As always with investments, your capital is at risk. The value of your investment can go down as well as up, and you may get back less than you invest. This information should not be regarded as financial advice.