News and Analysis | David Macdonald, Founder | December 3, 2021

Success at the Better Society Awards

We’re over the moon to have taken home the Green Finance Award at last night’s Better Society Awards!

Members of the Path team joined a host of other shortlisted businesses at the London Marriott Hotel yesterday evening, to celebrate the efforts that commercial organisations are making to create a better society.

We were shortlisted in two categories Green Finance and Good Money – and we’re thrilled to have won the Green Finance Award.

The Green Finance award recognises financial organisations that are helping open up responsible finance, either by providing finance for ESG projects or changing their investment strategies to reduce damaging impact. We were up against some tough competition from Castlefield Partners Limited, Downing LLP and Refinitiv.

The judging panel was made up of senior figures from ITV, British Heart Foundation, Alzheimer’s Research UK, Green and Good Consulting, Bupa Asia and Greene King.

It’s a huge honour to be recognised in this way, and to sit aside other winning organisations working hard to build a better world.

Our Founder, David MacDonald, comments:

Success like this shines a spotlight on the contribution that we, and other like-minded businesses, are making to help create a better world for all. It also inspires us to keep forging ahead on our journey. I’m very proud of the team – we only recruit the very best experts in impact investment, and it’s thanks to their incredible hard work, dedication and expertise that we’ve been recognised in this way.

We’re going from strength to strength right now, and we welcome anyone who is thinking about making the move to join us on this journey.

We are not like other financial advisers. Since our inception, we have been redefining the traditional investment model to help more people align their money with their morals. We do this because we know it’s the most impactful thing a person can do to reduce their carbon footprint – more than any other lifestyle changes. We’re also in the unique position of being a business designed with a clean slate, with no legacy issues or harmful portfolios to move away from.

The awards were hotly contested, with over 60 entries from businesses wanting to showcase the good work they’ve done over the past year.

It’s a testament to the increasing consumer demand for business responsibility. Gradually, we’re seeing more and more organisations doing their bit to help create a more equal, ethical and sustainable society.

But, as always, there is much more work to be done. When it comes to climate change, every business, across every sector, needs to act now. There are many organisations who still need to re-evaluate their business models and incorporate climate change into their strategic plans. Consumers will not let them off the hook, especially with COP26 still fresh in people’s minds.

For us at Path, our challenge and the climate opportunity is for more people to know what a huge difference moving their pension can make in protecting our precious planet.

Our aim is to create systematic change in the investment industry, not just doing no harm in terms of the climate, but actively contributing to tackling the climate emergency.